Forget B2B or B2C: It’s time for B2H This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. That’s because in a world...

Loop marketing examples from companies we love Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether...

Modern workflow automation explained & 6 best workflow software In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and...

How my divorce at 29 changed how I think about contracts and run my business as a creator At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection....

4 marketing takeaways from Taylor Swift Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but it also spawned...

"You need to be an event business" “It's not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Here’s why Brewnuts has been so...

Generative AI tools every marketing team should use When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at...

The tactical shift that led to 35,000% higher visibility on LinkedIn Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes...

Loop marketing for B2B: Building your first B2B loop marketing strategy Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction...

5 best email marketing tools for healthcare businesses in 2025 Healthcare businesses vary in scope, from wellness centers to doctors' offices to hospitals. But they share one important need: They all must safeguard any protected...