The easy formula to calculate true CAC across all your marketing channels Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from...

How I do content research: Steps to follow (with examples) With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it's valuable. You need content research to make...

How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half...

How to scale your hypergrowth marketing team from 5 to 25 people using this template In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe...

YouTube, newsletters, and X — the AI workflows that will help you dominate them all Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that...

The definition of a buyer persona Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle...

Condé Nast marketing leader shares her framework for destroying your imposter syndrome When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two professional loves, digital...

How I grew my Substack by 7,000% in less than 3 years without burning out The newsletter platform and social media site, Substack, has become one of the hottest spaces for online creators—and now brands...

How to add HTML embed codes to your website As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence via...

5 best CRMs for call center businesses in 2025 Managing customer relationships in call centers presents challenges that standard business software simply can’t address. Unlike typical sales environments, call center teams handle hundreds of interactions...