Diagnosing AEO gaps: A content audit guide If you’ve been asked to diagnose and fix AEO gaps, the first step is to conduct an audit. For most brands, an AEO gap is any reason an...

GTM tech stack: What it is and how to build one A GTM tech stack is the set of tools a company uses to run go-to-market activities across the customer lifecycle. These platforms can make...

How to use vector embeddings in AEO A vector embedding is a numerical representation created by an embedding model. The model converts text into a list of numbers that can be compared with other vectors,...

The psychology behind why AI shows it's working In 2025, most of the major answer engines made an almost identical update. Claude, ChatGPT, Gemini, and many others started to show what they were thinking. ...

Scrunch vs. Peec AI: Choosing the right AEO tool This Scrunch vs. Peec AI comparison evaluates how both tools measure AI answer engine representation across different buyer segments, price points, and feature scopes. ...

AEO checker tools that measure answer engine visibility An AEO checker tells you whether the AI answers your buyers rely on actually mention your brand. People increasingly ask ChatGPT, Perplexity, and Gemini a question...

Inside the creator economy’s AI reckoning   Few phenomena within the creator economy have moved as fast as AI’s embrace. What was once treated with anxious suspicion is now more widely viewed as a necessary...

Enterprise email marketing shortfalls and the upmarket features to avoid them Most email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject line—test before you send. But for...

AI search tools marketers should know in 2026 Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor...

How to optimize your website for AI search Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools is growing...