How to rank in AI search results: Expert best practices Knowing how to rank in search engines and how to rank in AI search results are two different games now. As of early 2026,...

How to get indexed by ChatGPT If you want to know how to get indexed by ChatGPT, I’ll show you, but first, I want to clarify: Other articles on this topic conflate “getting indexed by”...

FAQs for AEO: How to structure answers that rank in answer engines AI search interfaces are reshaping how content gets surfaced and cited. Pew Research data from 2025 found that around one in five Google...

AI email marketing tools: Our top picks for 2026 Marketers are turning to AI-powered tools to scale relevance without increasing manual effort as inbox competition increases and performance expectations rise. AI email marketing tools are...

On-page content formats answer engines actually favor It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if you could...

The AI Perception-Reality Gap There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs, and influencers have all talked about...

6 top answer engine optimization benefits for growth and enterprise marketers The AEO benefits that matter most to marketing leaders have shifted from theoretical to measurable. As more buyers discover brands through AI tools like...

The role of citations in AEO: Why citations matter more than backlinks for AI visibility For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO...

Introducing the HubSpot Agent CLI A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on HubSpot, and to run HubSpot. I want to go a...

A master class in persuasion from an unlikely place Walk down a suburban street, and you might stumble across a following sign. It’s probably messy with poor formatting and inconsistent font size. Here’s one that...