Introducing the HubSpot Agent CLI A few weeks ago, I wrote about our vision for the agent era: agents should be able to run on HubSpot, and to run HubSpot. I want to go a...

The role of citations in AEO: Why citations matter more than backlinks for AI visibility For years, the SEO playbook was straightforward: earn backlinks, climb rankings, capture clicks. But as AI reshapes how traditional SEO...

A master class in persuasion from an unlikely place Walk down a suburban street, and you might stumble across a following sign. It’s probably messy with poor formatting and inconsistent font size. Here’s one that...

AI citation tracking tools to monitor and increase visibility The brand tracking dashboard says awareness is up. Social listening tools show steady mention volume. The PR platform logged a dozen media hits last quarter. But,...

Best AI search analytics tools for marketing teams I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports tell one story while their pipeline tells another. The missing link...

Brand mentions: How to track and measure visibility Brand mentions aren’t a new concept, but answer engine optimization (AEO) is giving them a different weight. Brand mentions are any online reference to your brand, product,...

Digital Marketing Optimization: 10 Best Strategies to Increase Marketing ROI Digital marketing optimization plays a major role in whether a marketing program grows or remains stagnant. Most teams are running campaigns, tracking metrics, and still...

6 generative engine optimization benefits every marketer should know You’ve seen it with your own eyes, reader. The way buyers discover brands is changing faster than most marketing teams realize. But the audience isn’t...

5 science-backed pricing tips from the U.K.’s top marketing podcast In 2007, Coulter and Coulter showed two advertisements to two random groups of customers. Each advertised £10 discounts on flights to Turkey. One listed the...

AEO Competitor Analysis: Track AI Answer Engine Rivals Every company’s competitors are showing up in AI-generated answers, but do marketers know which ones, for which queries, and why? That’s exactly what AEO competitor analysis is...