Understanding B2B2C Marketing: A Comprehensive Overview As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing...

New Product Development Process: Everything You Need to Know If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. In trying...

My Advice for People of Color Looking to Break Into Tech Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs....

The First 5 Things I’d Do if I Were Starting My Business Over Today Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better....

How to Create the Perfect Project Timeline Creating a project timeline where everyone involved knows what they‘re working on (and when it’s due) can help ward off project creep and nail those important deadlines....

Market Size: The Two Best Methods for Market Sizing Your Business, Plus Expert Tips When considering a new venture, you must understand: “What is market size?” More specifically, you need to know your venture’s potential...

How to Create a Multilingual Content Strategy That Attracts and Converts More Customers Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. ...

Product Management vs. Program Management vs. Project Management: Key Differences Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. I started my...

The Best AI Tools for Ecommerce & How They'll Boost Your Business As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring...

How to Write a Marketing Email: 28 Tips for Writing Compelling Email Copy Here’s the skinny: email marketing has come a long way in just the past few years. But with all the fancy...