Forget B2B or B2C: It’s time for B2H This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged. That’s because in a world...

Loop marketing examples from companies we love Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether...

Modern workflow automation explained & 6 best workflow software In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and...

4 marketing takeaways from Taylor Swift Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but it also spawned...

How my divorce at 29 changed how I think about contracts and run my business as a creator At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection....

"You need to be an event business" “It's not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Here’s why Brewnuts has been so...

Generative AI tools every marketing team should use When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at...

The tactical shift that led to 35,000% higher visibility on LinkedIn Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes...

5 best email marketing tools for healthcare businesses in 2025 Healthcare businesses vary in scope, from wellness centers to doctors' offices to hospitals. But they share one important need: They all must safeguard any protected...

Loop marketing for B2B: Building your first B2B loop marketing strategy Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction...