12 ebook templates for InDesign, PowerPoint, and Google Docs I’m no designer. Sure, I dabble in Canva and can whip up a quick event invite when I need to. But when it comes to...

How to write an effective communication plan An angry, influential customer tags your company in a LinkedIn rant about a buggy product release. You watch the impressions climb fast. Comments pile up as others...

Spam trigger words: How to keep your emails out of the spam folder Back in 2003, I was working with my first big consulting client, Hasbro. (Yes, that Hasbro. And yes, it was as fun...

What are brand identity elements? A marketing pro dives in Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like any brand identity,...

Why creator marketing works for any business It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave about...

How I do content research: Steps to follow (with examples) With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it's valuable. You need content research to make...

The easy formula to calculate true CAC across all your marketing channels Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from...

How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half...

The definition of a buyer persona Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle...

How to scale your hypergrowth marketing team from 5 to 25 people using this template In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe...