TikTok confirms pilot test of TikTok Stories is now underway Twitter may have shut down its Stories features known as Fleets, but the Stories format will continue to invade other social platforms. TikTok today confirmed...

Oh, Facebook changed its privacy settings again Ever considerate of its users, Facebook has determined that its privacy settings needed a bit of a shuffle to keep things clear and easy to find. To that...

Twitter Spaces now let you invite co-hosts Fleets weren’t long for this world, but Twitter’s product teams aren’t slowing down on bringing new stuff to Spaces, the company’s own take on audio rooms. Twitter introduced...

How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform What do the White House, Sports Illustrated, and my cousin Jimmy all have in common? They all publish content on...

The 6 Stages of the Product Life Cycle When I was 12 years old, I used to look through my older cousin's CD collection, a little confused. I didn't understand the need to have CDs...

25 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed) Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users shop on the platform each week....

Livestream e-commerce: Why companies and brands need to tune in Alanna Gregory Contributor Share on Twitter Alanna Gregory is a marketing executive and is currently senior global director at Afterpay. Previously, she was VP at Hairstory, the founder...

Twitter shuttering NY, SF offices in response to new CDC guidelines Just two weeks after reopening its New York and San Francisco offices, social media giant Twitter said Wednesday that it will be closing those...

Fortnite’s mystery ‘superstar’ virtual music tour kicks off next week Epic Games is teasing the biggest in-game event since Travis Scott psychedelically stomped through Fortnite’s virtual meadows. The mysterious new event, which Fortnite-maker Epic is calling...

Marketing Effectiveness: How to Measure It & Present to External Stakeholders You can apply marketing strategies all day, but if they aren't effective, those efforts don't matter in the long-term. Measuring marketing effectiveness is crucial...