5 Successful Email Marketing Strategies for Black-Owned Businesses Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Learn how they’ve...

How HubSpot Helps Users Prepare for Google's Core Web Vitals It's no secret that poor user experience (UX) isn’t going to keep your customers and target audience coming back to your website. Poor UX also...

Google faces a major multi-state antitrust lawsuit over Google Play fees A group of 37 attorneys general filed a second major multi-state antitrust lawsuit against Google Wednesday, accusing the company of abusing its market power...

What is Brand Salience? While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms...

This week in growth marketing on TechCrunch TechCrunch is trying to help you find the best growth marketer to work with through founder recommendations that we get in this survey. We’re sharing a few of...

Extra Crunch roundup: CEO Twitter etiquette, lifting click-through rates, edtech avalanche Yesterday, China ordered ride-hailing company Didi to stop signing up new customers after regulators announced a cybersecurity review of the company’s operations. As of this...

3 guiding principles for CEOs who post on Twitter Lisa W. Liu Contributor Share on Twitter Lisa W. Liu is a senior partner at The Mitzel Group, where her practice focuses on business and immigration issues. A CEO’s fiduciary...

Startup leaders need to learn how to build companies ready for crisis It’s been a tough year for business. From ransomware attacks and power outages to cloud downtime and supply-chain disruptions, it’s never been more...

On TikTok, Black creators’ dance strike calls out creative exploitation There’s a new Megan Thee Stallion music video out in time for triple digit temperatures. But instead of launching a fresh viral TikTok dance for...

Egypt’s Minly raises $3.6M to connect celebrities and fans through personalized experiences In the past couple of years, we’ve seen a growing trend of creators adopting digital and social media, not just as a supplement...