Why P2P Marketing Is a Good Alternative to Influencer Marketing To understand what peer-to-peer (P2P) marketing is, let's start with an example. Recently, I was looking for a new face moisturizer. Of course, I could've...

8 TikTok Marketing Examples to Inspire Your Brand in 2022 According to HubSpot's social media team, the video-based social app TikTok has serious growth and engagement potential for brands. The platform, which allows users...

How to Automate Your Business's Reporting Workflows In business, we all love to have insightful reporting dashboards at our fingertips. When done well, they show us where the business is thriving, which areas are struggling,...

What is a Data Warehouse? Everything You Need to Know As a marketer or business analyst, you know that data is an important part of your success. And the way you store and organize your...

The Best Free Business Budget Worksheets Keeping track of expenses as a business owner can be taxing. You have to document every detail to make sure you stay within your spending limits while promoting your...

How to Set Up Google Analytics for WordPress Have you ever wondered what people actually do when they enter your WordPress website? Have you thought about which website pages they tend to stay on...

13 Examples of Meme Marketing + 4 Best Practices to Follow My social media feeds are made up of 90% memes. They're usually posted by people I follow but every once in a while, a...

Inbound Marketing vs. Outbound Marketing When I talk with most marketers about how they generate leads and fill the top of their sales funnel, most say outbound marketing. However, a lot of innovative and successful...

13 Social Media Calendars, Tools, & Templates to Plan Your Content What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. You could improvise all three, but it's better to...

Social Commerce: What It Is & How to Use It in 2021 Recently, I set an iPhone time limit on my social media use to "45 minutes". I figured 45 minutes would be more than...