The Best 30-60-90 Day Plan for Your New Job Worry often comes along with the excitement of a new job. What if you can't adapt to new people, processes, and team-wide dynamics quickly enough...

How to Measure Social Media Marketing ROI When it comes to building effective social media ad campaigns, the biggest question isn’t “how much should I spend?” It’s “for every dollar I spend, how much...

How Content Marketing & PR Combined Can Generate Leads Public relations is the practice of creating mutually-beneficial relationships by providing relevant and timely information to an audience that already exists. Content marketing, meanwhile, is all...

How To Create An Infographic In Powerpoint It can be intimidating to create your own infographic when you don’t have a design background. You could always commission an agency or hire a designer —...

How to Write a Great Email Signature Around the globe, more than 300 emails are sent and received each day, on average. That's 300 opportunities to market yourself and your business in those individual...

How to Write a Case Study: Bookmarkable Guide & Template Earning the trust of prospective customers can be a struggle. Before you can even begin to expect to earn their business, you need to demonstrate...

How to Create an Editorial Calendar in Google Calendar Whether you're managing thousands of blog posts or a few dozen articles, you know that it's imperative to have an editorial calendar to keep track...

How to Use the Weighted Average Formula in Excel When you're calculating the average for a set of values, you're generally working with values that have the same weight and importance.   But what...

30 Google Sheets Shortcuts Marketers Need to Know As a marketer, you already know you love Google Sheets for storing data, tracking performance metrics, and creating collaborative reports. But are using the full arsenal of...

How to Prevent Click Fraud When it comes to business, the old adage "You’ve got to spend money to make money," couldn’t be more true. Aside from the financial outlay to develop your product and...