A Simple Explanation of Exempt vs. Non-Exempt Employees There are two types of employees – "exempt" and "non-exempt." You might've seen these terms on job postings, or heard them in conversation. If you aren't...

How to Write a Memo A memo (also known as a memorandum, or "reminder") is used for internal communications regarding procedures or official business within an organization. Unlike an email, a memo is...

How to Revive an Old Blog Article for SEO Blogging is not a major piece of artwork like the Sistine Chapel, but there is an art to making your blog a masterpiece. Blogs are a...

Does My Business Need a Website? 12 Reasons Why & 5 Reason Why Not If your business is reasonably successful, you may come up with many reasons why an effective website isn’t all that relevant...

What's a Competitive Analysis & How Do You Conduct One? When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If...

Management by Objectives: Everything You Need to Know A very famous Cheshire cat once said, "If you don’t know where you’re going, any road will take you there." Alright, maybe Lewis Carroll is actually the...

How to Write A Career Objective That Gets Your Resume Noticed Career objectives are a topic of hot debate in the resume space. Certain career experts say they're outdated. Others claim they give hiring managers...

How to Clean Up Your Email List With These 5 Tips Email marketing is continually evolving as subscriber preferences shift toward more personalized experiences. On average, 99% of people check their email every day, and...

How to Outsource SEO Correctly & Avoid the 5 Most Common Mistakes If you want to grow your business, great search engine optimization (SEO) is a must: Recent survey data found that 53 percent of...

7 External Linking Best Practices for SEO Content. Links. RankBrain. These are the top-ranking factors Google considers when it comes to showing results on the search engine result page (SERP). Given that much of search...