2022 CPL and CAC Benchmarks As a marketer, you know you have to spend money to make money. This is particularly true when you're trying to generate leads and acquire new customers. However, if...

9 VR Marketing Examples to Inspire You in 2022 I won't lecture you on the importance of incorporating virtual reality (VR) into your marketing strategy. What I will do, however, is share a few fun...

Should You Pay a PR Firm? It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? And if you wrestle with this question long...

5 Questions to Ask Yourself Before Launching a Digital Advocacy Campaign Digital advocacy efforts are vital for enabling nonprofit organizations to cut through the noise and win campaigns. Without digital advocacy, it can be difficult...

Why Your Nonprofit Should Invest in Search Engine Optimization Every company needs a strong marketing strategy — even nonprofits. However, most nonprofits haven't considered investing in search engine optimization (SEO), even though it can have...

80+ Essential Social Media Marketing Statistics for 2022 Social media is everywhere and over the last two decades, it’s become one of the primary marketing channels. With a solid chunk of the world's population on...

6 Internet of Things Marketing Examples You Should Know About IoT is everywhere nowadays – from the smart devices in our homes to the QR codes we see in commercials nowadays. However, there...

The Ultimate Guide to Storytelling Storytelling is an art. Not a process, method, or technique. And — like art — it requires creativity, vision, skill, and practice. Storytelling isn’t something you can grasp in one...

Blogging Time Management: How to Blog When You Have No Time Finding the time to blog is a frequent challenge for many marketers. Marketers often wear many hats and it can be difficult...

The Beginner's Guide to the Competitive Matrix Have you ever been playing a game and had to look around to check out the competition? Whether you currently own or you're looking to start...