38 Podcast Stats That Advertisers Need to Know in 2022 If you're interested in pursuing a podcast advertising strategy to connect with millennial or Gen Z customers but aren't sure if the right opportunities exist...

Developing a Niche Marketing Strategy that Drives Growth With a fiercely competitive market, marketers everywhere are wondering how to make their brands stand out? Niche marketing strategy might be the answer they’re looking for....

9 Marketing Automation Mistakes You Can't Afford to Make According to a 2021 HubSpot Blog Marketing Trends Report, 69% of marketers surveyed say they use automation in their marketing role. Whether automation is a new...

4 Personalization Trends in Marketing A 2021 Mckinsey & Company report found that 78% of consumers are more likely to make repeat purchases from brands that personalize. Nearly 80% are also more likely to...

6 Nonprofit Marketing Trends that All Marketers Should Know About Marketing your nonprofit can be challenging. Thankfully, learning from others that have already engaged with nonprofit marketing, leveraged trends, and found success can be...

9 VR Marketing Examples to Inspire You in 2022 I won't lecture you on the importance of incorporating virtual reality (VR) into your marketing strategy. What I will do, however, is share a few fun...

2022 CPL and CAC Benchmarks As a marketer, you know you have to spend money to make money. This is particularly true when you're trying to generate leads and acquire new customers. However, if...

How Each Generation Shops in 2022 With new marketing channels and trends constantly popping up, it can be difficult to know where your target audience actually is. Not only do you need to know...

Should You Pay a PR Firm? It's a question almost every fast-growing company runs into: should we hire a PR firm or build an in-house team? And if you wrestle with this question long...

5 Questions to Ask Yourself Before Launching a Digital Advocacy Campaign Digital advocacy efforts are vital for enabling nonprofit organizations to cut through the noise and win campaigns. Without digital advocacy, it can be difficult...