Drip Marketing: Everything You Need to Know
Consumers in every market are constantly receiving a barrage of texts, emails, and ads from different companies trying to get their attention — so how can your...
How Neuromarketing Can Revolutionize the Marketing Industry
Traditional metrics (like clicks, shares, and scroll times) can tell you a lot about campaign performance, but they can’t measure how customers feel about your brand. That’s...
10 Tried-and-True Tips for Sales and Marketing Alignment
The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure...
How to Add Tags to YouTube Videos & Why They're Important
YouTube is the second largest search engine in the world, so keyword-optimizing your videos on the platform is just as important as keyword-optimizing your...
Remote Work Loneliness: How to Protect Your Mental Health When Working Remotely
Since the start of the pandemic, working from home has become the new normal for many employees and companies. While working outside the...
The 21 Best Lead Generation Tools in 2022
Online lead generation is difficult. There’s no way around it. However, you can give your brand an edge by optimizing lead generation pathways on your site. ...
How 10 Brands Use Pinterest Idea Pins for Marketing
Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest's Idea Pins consist of videos or photos grouped together in a format similar to...
How to Create an Editorial Calendar
If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it...