How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking) HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But...

Why Loop Marketing matters in 2026, according to our State of Marketing report HubSpot’s latest State of Marketing data shows that 65% of companies exceeded their goals last year, and 93.7% improved lead quality. Should...

Generative Engine Optimization Tools that Marketing Teams Actually Use If you‘ve noticed your brand appearing less frequently in ChatGPT answers, you’re not alone. Savvy marketers are using generative engine optimization tools to address this issue....

SEO audits: How to conduct one that drives traffic growth At its core, an SEO audit is a step-by-step review of your website’s technical health, content quality, and search visibility. An SEO audit identifies...

What is Answer Engine Optimization (AEO) and how does it change SEO? If you‘re familiar with the world of SEO, I probably don’t have to tell you there's been a serious shift in its landscape....

AI search visibility: The playbook for marketers AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity. Unlike traditional SEO,...

Answer engine optimization trends in 2026: How AEO is transforming the landscape Emerging trends in answer engine optimization are reshaping how brands earn visibility, trust, and demand in AI-powered search. Answer engines like ChatGPT, Google...

8 best answer engine optimization (AEO) tools for growing businesses that every marketer should know Here’s a tough pill to swallow: The way buyers discover brands has undergone a fundamental change. Thus, answer engine optimization...

Marketing efficiency ratio: How to calculate and improve yours The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend...

AI search strategy: A guide for modern marketing teams Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands to quote when they...