8 generative engine optimization best practices your strategy needs Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative AI...

Marketing operations tech stack audit: A proven checklist for operations teams Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage. Gartner estimates that only 49% of marketing technology tools...

AI engine optimization audit: How to audit your content for AI search engines An AI engine optimization audit evaluates brand visibility, accuracy, and citations in AI-powered search engines. It highlights how a brand appears across...

What is an attribution window in marketing? What marketers need to know An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open, or page view...

Adaptive marketing: Proven strategies for growing companies The best marketing isn't chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences, trends, and real-time data. Changing with the trends gives brands...

Email marketing reporting: Our top best practices and tool recommendations for 2026 Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy. Without it, you’re sending campaigns...

Introducing the Agentic Customer Platform The Gap Between Output and Outcomes Over the past two years, I've had hundreds of conversations with business leaders about AI. The pattern is always the same: initial excitement about...

Email marketing automation tools: How to choose in 2026 Selecting an email marketing automation platform goes far beyond choosing where marketers will send emails. The right tool becomes the backbone of lifecycle marketing — powering...

The gentlemen’s agreement that netted 210,000 subscribers. “SMASH that like button,” the host says, and your eyes roll back so far you can see your own medulla. “And don’t forget to subscribe!” If...

How successful marketing teams are optimizing performance in 2026 (and what metrics they’re tracking) HubSpot’s 2026 State of Marketing report uncovered some good news: 65% of marketers are meeting or exceeding their performance benchmarks. But...