The simple genius behind this long-forgotten Google Chrome ad We trust simple promises more than long lists. When brands focus on one clear benefit, it feels more believable than trying to do everything at once....

Community marketing: How to use it to drive customer advocacy and reduce CAC Community marketing is a growth strategy centered on participation. It brings customers together to share knowledge, solve problems, and build trust. In...

AI and SEO: What AI means for the future of SEO Artificial intelligence (AI) is rewriting the playbook of so much of our lives — how we interact, how we learn, how we complete...

Where to Start with AI: A Practical Guide for GTM Teams Over the past year, I‘ve had hundreds of conversations with business leaders about AI. The pattern is always the same. They’re not short on...

Claude vs. ChatGPT: A marketer’s guide to choosing AI “What’s better: Claude or ChatGPT?” is the mind-boggling question every marketer is asking right now. As AI tools become essential to content workflows, understanding the differences...

Marketing experiments every growth team should run Every reliable tactic marketers now love, from video content to email marketing and blogging, was once a new experiment that early adopters tested and developed. Creating new marketing...

Profound vs Scrunch AI for AEO: Which tool delivers better ROI? As businesses adjust to the new AEO landscape, marketers are seeing increasing convergence with marketing automation—HubSpot's recent acquisition of Xfunnel signals this shift, bringing...

What We're Building with Starter Story   We have some big news: HubSpot Media is acquiring Starter Story, one of the most trusted and beloved media brands in the entrepreneurship space. If you've spent...

Social media schedulers: Our top picks for growing businesses If you’re managing social media marketing without a social media scheduler, I’ve got one thing to say to you: You’re making your job harder than it...

8 generative engine optimization best practices your strategy needs Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative AI...