How to Determine Your A/B Testing Sample Size & Time Frame I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B...

Marketing for the lulz It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve...

13 Best Free (& Private) Email Accounts & Service Providers for 2024 When I was growing up, your first email address was a rite of passage (I see you, smileygirl747 and thegrouchy1). Today, it’s simply...

How Wistia earned absurd growth with two-pizza teams Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company. Today, that company is a $67k video marketing platform. I...

What We Didn’t Do Boosted Our Paid Ad CVR by 11% Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to...

How The Hustle Got 43,876 More Clicks Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails. Not 44,000 total. 44,000 more. If you’re like me,...

“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur This week’s Masters in Marketing is near and dear to my heart, if not my taste buds. As a naturalized Chicagoan, it is my duty...

Understanding the Impact of Google Consent Mode For Your Business in 2024 In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe”...

Target Audience: My Tips for Finding the Perfect Fit Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I...

How I Write SMART Goals and Make Them a Reality When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks. ...