4 marketing takeaways from Taylor Swift Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl. Not only did the full-length smash sales records, but it also spawned...

"You need to be an event business" “It's not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.” Here’s why Brewnuts has been so...

Generative AI tools every marketing team should use When I first started at HubSpot, I needed a new headshot fast. So, I turned to generative AI tools — and no one had any idea, at...

Loop marketing for B2B: Building your first B2B loop marketing strategy Building a B2B Loop Marketing strategy represents more than adopting new tactics — it’s about architecting a self-reinforcing system that transforms every customer interaction...

5 best email marketing tools for healthcare businesses in 2025 Healthcare businesses vary in scope, from wellness centers to doctors' offices to hospitals. But they share one important need: They all must safeguard any protected...

The tactical shift that led to 35,000% higher visibility on LinkedIn Sam Meller is the Head of Social for The Hustle, but we briefly got to borrow her for Masters in Marketing, because she makes...

HubSpot's 2025 State of Newsletters Report The inbox is having her moment again. Newsletters have made a full-blown comeback, and the rules of play have gotten a little more … complicated. The concept...

10 best email marketing tools for financial service businesses in 2025 Running a financial-services business is about far more than moving money in and out of accounts — it’s about managing client trust, regulatory complexity,...

10 best email marketing tools for event planning businesses in 2025 Planning events is about more than venue bookings and catering — it’s about orchestrating countless moving pieces, building relationships, delivering memorable experiences, and sustaining...

4 best email marketing tools for nonprofit businesses in 2025 Nonprofit organizations face limited staff and budgets, but they still need to personalize donor communications at scale, segment audiences based on giving behavior, maintain engagement...