The Ultimate Guide to Content Creation As a marketer and content creator who makes content ranging from podcasts to blogs to videos, I‘m often fielding questions about what content creation is and why it’s so...

Influencers vs. Creators: What's the Difference & Which Should Marketers Invest In? When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." I love...

What Is Microblogging: A Start-to-Finish Guide for 2024 When I first started posting about my writing processes and marketing insights on LinkedIn, I felt exhilarated. It helped me build an engaged following over time...

What Is Contextual Targeting, in the Context of Ads? As Jerry Maguire once said — “Show me the money.” That phrase is probably something you’ve thought of as a marketer who has invested in...

18 Top Marketing Attribution Software Tools for 2024 Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness,...

How Often Should You (or Your Company) Blog? In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? As a...

The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP) Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers,...

I Took a Deep Dive Into ASO Marketing. Here’s What I Learned. Confession — I have a long history of skin allergies. Recently, I've been searching for an app that would let me track all...

Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy....

What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand The word "guerrilla," in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term "marketing," which...