What to Put on a Landing Page: 10 Must-Haves and Best Practices Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on...

Programmatic SEO — Getting It Right Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of...

Bad Marketing Advice in Action (and What We Can Learn) Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest. What...

11 Artificial Intelligence Examples from Real Brands in 2023 2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping...

Long Tail in Marketing: Apply That Ish to Content Strategy Somewhat like the vastness of interstellar space, it’s hard for me to fathom just how much stuff there is for sale in the world —...

Portfolios vs. Resumes — The Complete Guide In today's competitive job market, your income and career rely on knowing how to communicate your skills and experiences. To do so, you can choose one of two...

5 Concerns Marketers Have About AI & How Leadership Can Address Them Though generative AI is everywhere, the fear around the state of AI is real. From our survey of 1350+ business professionals...

How to Make the Perfect PPC Landing Page (+ Examples) PPC landing pages are the newest incarnation of an age-old sales problem: How do you keep warm bodies in their seats long enough to hear...

How AI Can Improve Your Customer Experience 62% of business leaders across industries have invested in AI to help their employees. Of those, 71% have seen a positive ROI, and 72% report increased employee...

20 Types of Backlinks in SEO — The Complete Guide Backlinks continue to be an important ranking factor in 2023 — and it seems it never changes. But what kind of backlinks matter most in...