How to Write a Letter of Recommendation I’ve been helping people create letters of recommendation for jobs they want, internships, promotions, and more, for over ten years. I’ve learned during this time that if...

Mastering Social Media for Nonprofit Promotion: Insights and New Data from Experts As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing nonprofits requires a...

Rule the Streets: How to Create a Billboard Advertising Strategy That Grabs Attention Whether commuting by car, bus, or train, I find myself watching the world — and billboard ads — go by. Billboard advertising...

Get Past the ATS With These Resume Templates I can honestly say that, so far in my career, I’ve never witnessed such a high competition for marketing roles on LinkedIn, both full-time and freelance,...

Which AI Tool Writes the Best Marketing Copy? As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even...

How a Bottom-Up Budget Can Transform Your Company From Bottom to Top The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with...

23 Best Free Personality Tests You Can Take Online in 2024 Have you ever wondered why you think and behave the way you do? Or why you seem to clash with certain people while effortlessly...

Pharmaceutical Advertising: What It Is & Trends To Look Out For in 2024 “Take this pill, and watch your migraine disappear in ten minutes!” How do drug commercials make those miracle cures sound so...

7 Pieces of Content Your Audience Really Wants to See As a marketer, one of my goals is understanding the different types of content that resonate with my audience. With that in mind, I...

Best URL Practices for SEO: How to Optimize URLs for Search Back when I started playing the search engine optimization (SEO) game, keyword stuffing actually worked. Since then, algorithm updates have spared only a few...