I've Discovered 160 of the Best Email Subject Lines I've Ever Seen I'd venture to guess you get tons of emails in your inbox every day. From coupons to daily deal sites to family invites,...

A Deep Dive Into Concept Maps: What They Are and How to Use Them Before Anna and I started contentki, we went to a cafe, pulled out a notepad, and began brainstorming all the services...

One Question That Will Reinvigorate Your Approach to Marketing The 2023 We❤️NYC campaign was intended to encourage New Yorkers, still pessimistic in a post-pandemic world, to show love for their city. And boy, did it...

Goals vs Objectives: The Simple Breakdown Everyone on your team should understand the difference between a goal and an objective. I know it sounds simple, but terminology confusion is one of the biggest causes of...

I Tested 7 AI Tools for Graphic Design, Here Are My Favorites Graphic design has come a long way since I started in the arts nearly a decade and a half ago. Improvements in tools...

Designing an Event Marketing Budget? Here’s What Experts Recommend The year I turned 30, I started a new job. The role was a management position and carried strategic responsibility for marketing, communications and PR —...

What is Marketing, and What's Its Purpose? If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today, it’s...

Understanding B2B2C Marketing: A Comprehensive Overview As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing...

New Product Development Process: Everything You Need to Know If you need a refresher — or a first-time lesson — on the new product development process, you’ve come to the right place. In trying...

My Advice for People of Color Looking to Break Into Tech Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs....