The 9 Building Blocks of a Business’s Organizational Structure I know that behind every great company, division, or team is a great organizational structure — a structure tailored to a company‘s, division’s, or team's...

What Are Content Managers, and How Do You Become One? As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does...

The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage) As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the...

How I Write Effective SOPs: A Complete Guide In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I joined an agency...

11 Important Elements to Include in Your Employee Handbook In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the kind...

The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve...

Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help...

Content Marketing Team Dynamics That Deliver Results As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came...

Lingering Questions: What Marketing Masters Want to Ask Each Other Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New...

7 Meeting Agenda Examples For Productive and Efficient Meetings In the early days of my career as a content marketer, I wish I had access to the meeting agenda examples to have today. Back then,...