The Startup Distribution Engine: Why You Need One and How to Build It As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But what does that really mean, and...

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t),...

The Ultimate Guide to B2B Marketing in 2025 Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing...

The 9 Building Blocks of a Business’s Organizational Structure I know that behind every great company, division, or team is a great organizational structure — a structure tailored to a company‘s, division’s, or team's...

What Are Content Managers, and How Do You Become One? As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does...

The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage) As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the...

How I Write Effective SOPs: A Complete Guide In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I joined an agency...

11 Important Elements to Include in Your Employee Handbook In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the kind...

The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve...

Content Marketing Team Dynamics That Deliver Results As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came...