The 7 Types of Social Media and Pros & Cons of Each (Research) As a former journalist, I spent years digging through social media feeds to write juicy stories. Now, as HubSpot’s go-to for all...

Brand Building Brilliance from Best Buddies Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her own small business clothing...

These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech...

Navigating Global Expansion: What Brands Can Learn from Liquid Death's UK Exit When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK...

How Conversion Funnels Create a Better Customer Journey Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to try...

How to Use Claude to Create a Virtual Assistant (in Under 10 Minutes) Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set...

The AIDA Model: A Proven Framework for Converting Strangers Into Customers As a marketing strategist for over a decade, I've always been fascinated by what makes people click, engage, and ultimately buy. One framework I...

How to Write an Ecommerce Business Plan During the COVID-19 pandemic, like many others, I considered starting a side hustle — an online ecommerce business selling printed stickers. While the venture never materialized, if...

What Is Demand Generation? Here’s How You Can Create Buzz for Your Offering If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there...

How This Small Startup Outperformed a Stalling Industry As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored...