How to work from home: Simple strategies for staying productive Figuring out how to work from home feels easy, right up until the cat throws up on your computer. And your neighbor, who you can...

Why your startup needs a content strategy (& how to build one that scales) A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson...

The Best AI Search Engines to Try I’ve fallen down countless rabbit holes while doing seemingly simple searches: “How to make a latte?” turns into “Latte vs. americano?” which turns into “How bad is caffeine...

Global Expansion Misfires and Triumphs: Lessons from Liquid Death & 7-Eleven The story of 7-Eleven's remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Eleven has become...

Email Marketing Plan: Craft & Track Your Email Campaign If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice....

Gated Content: What Marketers Need to Know Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated and ungated...

The 7 Types of Social Media and Pros & Cons of Each (Research) As a former journalist, I spent years digging through social media feeds to write juicy stories. Now, as HubSpot’s go-to for all...

Customer Experience & Marketing: Why CX Matters More Than Any Other Marketing KPI Right Now I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer...

Brand Building Brilliance from Best Buddies Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her own small business clothing...

These Roadblocks Prevent AI Adoption — HubSpot’s Senior Director of Global Growth Shares How Champions Can Conquer the Challenge Over the last year, I’ve seen AI tools like Claude and ChatGPT transform from cool tech...