How Conversion Funnels Create a Better Customer Journey Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to try...

How to Use Claude to Create a Virtual Assistant (in Under 10 Minutes) Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right? Well, with the AI tool Claude, anyone can set...

Navigating Global Expansion: What Brands Can Learn from Liquid Death's UK Exit When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK...

The AIDA Model: A Proven Framework for Converting Strangers Into Customers As a marketing strategist for over a decade, I've always been fascinated by what makes people click, engage, and ultimately buy. One framework I...

What Is Demand Generation? Here’s How You Can Create Buzz for Your Offering If I were to ask 10 different B2B marketers what “demand generation” means, I’d get 10 different answers. Unfortunately, there...

How to Write an Ecommerce Business Plan During the COVID-19 pandemic, like many others, I considered starting a side hustle — an online ecommerce business selling printed stickers. While the venture never materialized, if...

How This Small Startup Outperformed a Stalling Industry As liquor sales stagnated last year for nearly the first time in two decades, one segment of the market actually grew by a whopping 29% YoY: Pickle-flavored...

How to Create an Anchor Link to Jump to a Specific Part of a Page When I’m reading a blog post or a long web page, one of my favorite things to do is jump...

7 Brands That Got Inclusive Marketing Right Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. As an inclusive marketing strategist and consultant, one of...

The Usability Testing Playbook As an employee and a freelancer, I’ve seen plenty of brands fall prey to a shiny object syndrome where they want to build a feature they saw a competitor launch...