What are brand identity elements? A marketing pro dives in Picture the Starbucks siren logo. Now picture it in bright HubSpot orange. How wrong does that feel to you? Like any brand identity,...

Why creator marketing works for any business It’s time to drop the baggage around the word “influencer.” If you’re a maw-and-paw restaurant, and a local foodie with 300 followers agrees to rave about...

The easy formula to calculate true CAC across all your marketing channels Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50 from paid ads, $30 from...

How I do content research: Steps to follow (with examples) With ChatGPT, anyone can create blog posts in seconds. But, just because you have copy doesn’t mean it's valuable. You need content research to make...

How to use AI tools in your Instagram strategy: Tips from HubSpot’s global head of brand marketing For anyone struggling with using AI in Instagram marketing, now is definitely the time to learn. Nearly half...

YouTube, newsletters, and X — the AI workflows that will help you dominate them all Let‘s be honest: if you’re running a business focused on AI tools and you‘re not using AI to grow that...

How to scale your hypergrowth marketing team from 5 to 25 people using this template In times of chaos, marketing team structure is often overlooked, but for companies in hypergrowth, this can be a recipe...

The definition of a buyer persona Marketing is a paradoxical undertaking: We create campaigns for the masses, but those messages are only ever experienced on the individual level. How does a good marketer straddle...

Condé Nast marketing leader shares her framework for destroying your imposter syndrome When I spoke to this week’s master in marketing, I was surprised at how seamlessly she had combined her two professional loves, digital...

How to add HTML embed codes to your website As a digital marketing consultant, I spend a lot of time promoting website content on social media. But what about promoting your social presence via...