Best practices for answer engine optimization (AEO) marketing teams can't ignore A few months back, I was having a bit of a professional identity crisis — and it was all thanks to answer engine optimization...

Can music influence what we buy? To find out, I dove into the psychology of music In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one...

Machine learning in email marketing: What drives revenue growth (and what doesn't) TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and...

Why brands should stop overlooking their most powerful influencers: customers Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood...

Loop Marketing strategy: A framework for stellar AI-era growth Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for the answers to all...

Why you should build relationships backward (and how) Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that I’ve ever heard....

How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common —...

Marketing career path report: What 100+ marketers told us about growth and job security When I introduce myself at workshops, I often joke that my marketing career path looks a bit like two truths and...

From manual to AI-powered orchestration: Winning Fortune 500 IT deals with ABM Account based marketing isn't just another channel or tactic. It’s a strategic approach that flips the traditional funnel. Instead of casting a wide...

How to onboard non-technical marketers to automation tools with zero headaches Using AI to level up your marketing campaigns shouldn’t require a computer science background. With the right tools, non-technical marketers can use automation tools...