Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy   Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they...

Are blogs dead? I asked 10 marketing experts Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?”...

41 Instagram features, hacks, & tips everyone should know about I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your...

KPI dashboards & how to use them in your marketing I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no...

Creating a B2B buyer journey map in 8 steps When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product...

Turn your power users into creators (and vice versa) One of the most powerful — but least used — aspects of social media is its ability to turn customers into community. Today’s master has...

We asked customers how they like to communicate with brands Customer communication preferences vary widely in today‘s digital landscape. Some may want to go to a company’s landing page, initiate a conversation with a...

Is Threads losing steam? Here’s what we know When Threads launched in July 2023, it made headlines for breaking records — 100 million sign-ups in less than five days — and was quickly dubbed...

The Growth Hack Era is ending, according to Digiday's former Editor-in-Chief Let’s take a moment to commiserate, marketers. Google is sending the whole planet to Reddit; your favorite social platforms are getting bought, banned,...

The top inclusive marketing trends of 2025, according to Sonia Thompson Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Brands have...