The 6 Stages of the Product Life Cycle
When I was 12 years old, I used to look through my older cousin's CD collection, a little confused. I didn't understand the need to have CDs...
How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
What do the White House, Sports Illustrated, and my cousin Jimmy all have in common?
They all publish content on...
25 Stunning Instagram Themes (& How to Borrow Them for Your Own Feed)
Nowadays, Instagram is often someone's initial contact with a brand, and nearly half of its users
shop on the platform each week....
Twitter shuttering NY, SF offices in response to new CDC guidelines
Just two weeks after reopening its New York and San Francisco offices, social media giant Twitter said Wednesday that it will be closing those...
Fortnite’s mystery ‘superstar’ virtual music tour kicks off next week
Epic Games is teasing the biggest in-game event since Travis Scott psychedelically stomped through Fortnite’s virtual meadows.
The mysterious new event, which Fortnite-maker Epic is calling...
Livestream e-commerce: Why companies and brands need to tune in
Alanna Gregory
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Alanna Gregory is a marketing executive and is currently senior global director at Afterpay. Previously, she was VP at Hairstory, the founder...
Blog SEO: How to Search Engine Optimize Your Blog Content
Search engine optimization, or SEO, is incredibly important for marketers. When you optimize your web pages — including your blog posts — you're making your...
Marketing Effectiveness: How to Measure It & Present to External Stakeholders
You can apply marketing strategies all day, but if they aren't effective, those efforts don't matter in the long-term.
Measuring marketing effectiveness is crucial...
What Is an Enterprise Data Model?
Enterprise data modeling is nothing new. This tactic has been around for years, but it is still relevant to modern businesses today.
It can feel like an abstract,...
Snap had its best quarter in four years
If you’ve started using Snapchat more regularly this year, you’re not alone. At yesterday’s Q2 earnings call, Snap CEO Evan Spiegel announced that the platform grew both...