How Often Should You (or Your Company) Blog? [New Data]
UncategorizedHow Often Should You (or Your Company) Blog?
In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results?
As a...
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18 Top Marketing Attribution Software Tools for 2024
Uncategorized18 Top Marketing Attribution Software Tools for 2024
Determining which of your marketing efforts are driving conversions and sales can be challenging — but it’s critical if you want to increase ROI, revenue, brand awareness,...
Social Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms [Bookmarkable]
UncategorizedSocial Media Copywriting: Expert Tips for Composing Text on 5 Different Platforms
Most of us know that nailing social media copywriting and maintaining an active social presence is essential to a brand’s marketing strategy....
I Took a Deep Dive Into ASO Marketing. Here’s What I Learned.
UncategorizedI Took a Deep Dive Into ASO Marketing. Here’s What I Learned.
Confession — I have a long history of skin allergies. Recently, I've been searching for an app that would let me track all...
The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)
UncategorizedThe Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)
Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers,...
What to Put on a Landing Page: 10 Must-Haves and Best Practices
UncategorizedWhat to Put on a Landing Page: 10 Must-Haves and Best Practices
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on...
What Is Guerrilla Marketing? 11 Examples to Inspire Your Brand
UncategorizedWhat Is Guerrilla Marketing? 11 Examples to Inspire Your Brand
The word "guerrilla," in its written form, looks pretty intense. It conjures images of rebellion and conflict. Put it next to the term "marketing," which...
Programmatic SEO — Getting It Right
UncategorizedProgrammatic SEO — Getting It Right
Programmatic SEO: Is it one heck of a challenge or something you can master in three hours? Do you need a specific toolkit, or will a basic understanding of...
Bad Marketing Advice in Action (and What We Can Learn)
UncategorizedBad Marketing Advice in Action (and What We Can Learn)
Bad marketing advice can make or break a brand. If marketers sidestep well-meaning but counterproductive suggestions, they’re better positioned to capture consumer interest.
What...
11 Artificial Intelligence Examples from Real Brands in 2023
Uncategorized11 Artificial Intelligence Examples from Real Brands in 2023
2023 was the year AI became mainstream. What was once a sci-fi fantasy is now a staple in day-to-day business operations. AI’s in your smartphone, shopping...