Content Mapping 101: The Template You Need to Personalize Your Marketing
When prospects first come to your business page, they probably won’t just click and buy your offering immediately. They’ll most likely be searching through...
How to Create an Editorial Calendar
If you're anything like me, you're consistently working out of at least 20 browser tabs, four journals, a yellow legal pad or two, and a myriad of Post-it...
How 10 Brands Use Pinterest Idea Pins for Marketing
Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest's Idea Pins consist of videos or photos grouped together in a format similar to...
Audio is Popular Among Gen Z: Are Audio Chats Worth It for Marketers?
A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their...
14 of the Best Free Website Builders to Check Out in 2022
In today’s digital world, having a business website isn't an option. It’s a must.
An online presence is the digital equivalent of...
What will social media look like in the future? Here’s What The Data Suggests
With social media moving at an incredible pace, it always feels like there’s something new around the corner.
Wondering where...
The Best Story Framework for More Engaging Storytelling
Even if you’re not a professional storyteller, you can use storytelling frameworks to share more engaging narratives in your content marketing copy. You’ll not only be...
What is a Flash Sale in Ecommerce? 6 of Our Favorite Examples
Ecommerce stores use flash sales to boost revenue, generate brand awareness, take advantage of consumers’ “fear of missing out,” and compel shoppers to...
The 15 Best Marketing Automation Tools Available to You
A majority of businesses use marketing automation tools nowadays — in fact, studies cite around 56% of businesses currently use the technology, and that number continues...