3 Easy Steps to Build Your Brand Promise
A brand promise is more than a tagline. It's a way to show customers what your brand can offer that no one else can.
Like other...
How to Craft a Brand Manifesto
To inspire your audience to be loyal to your brand, you need to have a core message that focuses on your brand's purpose and shows why your brand...
A Comprehensive Guide to LinkedIn Sponsored Updates
Although often underrated or reduced to a “networking platform,” LinkedIn has the potential to help you drive traffic to your website, increase brand awareness, and boost your revenue....
How to Structure a Marketing Dream Team for Any Size Company
As industries prepare to make changes to marketing personnel in the coming months, marketing department restructures are on the horizon. If you're...
What is an Infographic Resume? Examples and Templates
When the modern job search is incredibly competitive, how can you ensure your resume stands out among hundreds of applications? An infographic resume could be just what...
Responsive Emails: Designs, Templates, and Examples for 2023
Have you ever opened an email on your phone and the image was low-quality, the text was too small, and the call-to-action button was broken? Those are...
14 Real-Life Examples of CTA Copy YOU Should Copy
Moving people to act is a challenging task. With just a few words, CTA copy needs to show that you see where your audience is coming...
Mobile Conversion Rate: What It Is and How To Increase It
Is your website ready to attract and convert mobile website visitors into leads?
According to Adobe, companies with mobile-optimized sites triple their chances of increasing...
9 Product Category Marketing Examples to Inspire Your Own
People want a sense of direction when they're shopping. They want to see their choices grouped together — whether they're looking for spoons, granola, or winter...
What is a CRO Test?
Looking for a way to supercharge your marketing campaigns and boost conversions? Well, then it’s time to start running a conversion rate optimization test.
It’s an incredibly powerful...