20 best B2B lead generation tools
Uncategorized20 best B2B lead generation tools
There’s no way around it — every business needs to drive leads to grow.
However, B2B lead generation is far from a simple task.
You are competing...
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I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up
UncategorizedI tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up
A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know...
I run a zero-employee marketing agency entirely with AI tools — here’s how
UncategorizedI run a zero-employee marketing agency entirely with AI tools — here’s how
A few years ago, I was head of content at a health insurance company — a role that required a team of...
AI can boost conversions from your web page — HubSpot’s CMO shows you how [tutorial]
UncategorizedAI can boost conversions from your web page — HubSpot’s CMO shows you how
Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to...
The HubSpot Blog’s AI Trends for Marketers Report [key findings from 1,000+ marketing pros]
UncategorizedThe HubSpot Blog’s AI Trends for Marketers Report
With 66% of marketers globally using artificial intelligence in their roles, it's no longer a matter of if you should use AI but how. How are...
41 Instagram features, hacks, & tips everyone should know about [new data]
Uncategorized41 Instagram features, hacks, & tips everyone should know about
I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your...
Are blogs dead? I asked 10 marketing experts
UncategorizedAre blogs dead? I asked 10 marketing experts
Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?”...
Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy
UncategorizedDeep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy
Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they...
KPI dashboards & how to use them in your marketing
UncategorizedKPI dashboards & how to use them in your marketing
I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no...
Creating a B2B buyer journey map in 8 steps
UncategorizedCreating a B2B buyer journey map in 8 steps
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product...