The What, Why, & How of Social Bookmarking
If you’ve ever come across a valuable article or website that can help improve your skills as a marketer, you probably want to save it and come...
Email Marketing: The Ultimate Guide (+ Expert Tips)
Done correctly, email marketing can be as powerful as any other tactic today. Research has repeatedly found that the ROI for email is consistently high. In 2022,...
The Ultimate Collection of 200+ Best Free Content Marketing Templates
Whether it's writing a blog post, designing an infographic, or creating an ebook, starting a new piece of content from scratch can be a challenge,...
The Complete Checklist for Creating Compelling Calls-to-Action
Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns, big website redesigns,...
How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide
Whether you're just starting out with content marketing or you've been using the same approach for a while, it never hurts to revisit...
The Ultimate Guide to Content Marketing in 2023
Your customers, leads, and audience members want valuable content from your business. And that content needs to reach audience members in a way that feels natural and...
9 Simple Ways to Write a Good Introduction Sentence
There's a lot of material out there about writing a great headline. But what about writing a good introduction sentence?
Compelling readers to read the...
What is an Audience Profile?
Determining your audience profile is a critical step in ensuring your campaign is successful.
An audience profile can help you personalize your campaign's messaging to reach those most...
The Top 11 Search Engines, Ranked by Popularity
Oftentimes, marketers focus heavily on Google when vying for traffic. This makes sense considering Google is undoubtedly the most popular search engine, with over 85% of the...
5 Dos and Don'ts When Making a SMART Goal
Every year I create vague New Year's resolutions, but this year I decided to try something different.
Using the SMART goal framework (specific, measurable,...