Marketing for the lulz
UncategorizedMarketing for the lulz
It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve...
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How to Determine Your A/B Testing Sample Size & Time Frame
UncategorizedHow to Determine Your A/B Testing Sample Size & Time Frame
I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B...
What We Didn’t Do Boosted Our Paid Ad CVR by 11% [Expert Interview]
UncategorizedWhat We Didn’t Do Boosted Our Paid Ad CVR by 11%
Our CRO team made a change that lifted the performance of our paid ads by almost 11% — and they didn’t have to...
How Wistia earned absurd growth with two-pizza teams
UncategorizedHow Wistia earned absurd growth with two-pizza teams
Chris Savage once raised $17.3m in debt to do a leveraged buyout of his own company.
Today, that company is a $67k video marketing platform. I...
13 Best Free (& Private) Email Accounts & Service Providers for 2024
Uncategorized13 Best Free (& Private) Email Accounts & Service Providers for 2024
When I was growing up, your first email address was a rite of passage (I see you, smileygirl747 and thegrouchy1). Today, it’s simply...
How The Hustle Got 43,876 More Clicks
UncategorizedHow The Hustle Got 43,876 More Clicks
Last quarter, newsletter giant The Hustle ran a test that earned 43,876 additional clicks in their emails.
Not 44,000 total. 44,000 more.
If you’re like me,...
“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur
Uncategorized“This is disgusting, try some”: Marketing Chicago’s vile-tasting liqueur
This week’s Masters in Marketing is near and dear to my heart, if not my taste buds.
As a naturalized Chicagoan, it is my duty...
Understanding the Impact of Google Consent Mode For Your Business in 2024
UncategorizedUnderstanding the Impact of Google Consent Mode For Your Business in 2024
In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9% across Europe”...
Target Audience: My Tips for Finding the Perfect Fit [+ 5 Campaign Examples]
UncategorizedTarget Audience: My Tips for Finding the Perfect Fit
Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I...
How I Write SMART Goals and Make Them a Reality [+ Free SMART Goal Templates]
UncategorizedHow I Write SMART Goals and Make Them a Reality
When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks.
...