20 best B2B lead generation tools
There’s no way around it — every business needs to drive leads to grow.
However, B2B lead generation is far from a simple task.
You are competing...
This AI prompt can transform you into an elite marketer in any field, here’s how
We all know AI assistants can help with marketing tasks. But, here's what most people are missing: Using AI as...
I run a zero-employee marketing agency entirely with AI tools — here’s how
A few years ago, I was head of content at a health insurance company — a role that required a team of...
The HubSpot Blog’s AI Trends for Marketers Report
With 66% of marketers globally using artificial intelligence in their roles, it's no longer a matter of if you should use AI but how. How are...
AI can boost conversions from your web page — HubSpot’s CMO shows you how
Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to...
Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy
Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they...
Are blogs dead? I asked 10 marketing experts
Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?”...
41 Instagram features, hacks, & tips everyone should know about
I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your...
Creating a B2B buyer journey map in 8 steps
When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product...
KPI dashboards & how to use them in your marketing
I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no...