“AI is bad at being cool”
Uncategorized"AI is bad at being cool"
I spent the last week asking HubSpot marketers to get really honest about what actually worked for them in 2025 — and what they let go of.
Six...
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Circus dreams and serious struggles: Lessons on leadership from a literal ringmaster
UncategorizedCircus dreams and serious struggles: Lessons on leadership from a literal ringmaster
Lights dim. Sounds hush. The aerialist spins into the air. Sequins sparkle in the warm light of a followspot, and my weird little...
How The Doux uses AI to engage community
UncategorizedHow The Doux uses AI to engage community
“I think we're moving into a space where most beauty companies are tech companies,” says Maya Smith.
It’s a striking claim from a brand that launched in...
Future of newsletters: 6 trends changing the newsletter industry in the next year
UncategorizedFuture of newsletters: 6 trends changing the newsletter industry in the next year
The future of newsletters is bright, but it’s a far cry from its snail mail origins.
I’m showing my age here, but...
Forget B2B or B2C: It’s time for B2H
UncategorizedForget B2B or B2C: It’s time for B2H
This pains me greatly to say, but: That typo in your last campaign may have made your audience more engaged.
That’s because in a world...
Loop marketing examples from companies we love
UncategorizedLoop marketing examples from companies we love
Loop marketing represents a fundamental shift from traditional linear funnels to a continuous growth engine, where every customer interaction creates expansion opportunities. Companies practicing loop marketing — whether...
Modern workflow automation explained & 6 best workflow software
UncategorizedModern workflow automation explained & 6 best workflow software
In today’s fast-moving go-to-market environment, workflow automation is about removing friction, reducing human error, and scaling personalized customer journeys across your revenue functions, from marketing and...
4 marketing takeaways from Taylor Swift
Uncategorized4 marketing takeaways from Taylor Swift
Perhaps you’ve heard that Taylor Swift recently released a new album, The Life of a Showgirl.
Not only did the full-length smash sales records, but it also spawned...
How my divorce at 29 changed how I think about contracts and run my business as a creator
UncategorizedHow my divorce at 29 changed how I think about contracts and run my business as a creator
At 29, I wasn’t just finalizing a divorce. I was entering a new era of contractual self-protection....
“You need to be an event business”
Uncategorized"You need to be an event business"
“It's not enough to be a hospitality business anymore,” small-business owner Shelley Pippin says. “You need to be an event business.”
Here’s why Brewnuts has been so...