How to Create an Advertising Proposal Whether you're part of an internal marketing team or an agency developing an advertising pitch, it's imperative to nail your advertising proposal to gain stakeholder clarity and secure...

24 Data-Backed Reasons to Personalize Your Marketing When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer...

34 of the Best Office Pranks & Practical Jokes to Use at Work If you've watched the TV show "The Office" as religiously as I have, the classic "stapler in Jell-O" trick surely sounds familiar....

Google unveils $25 million in grants aimed at empowering women and girls Google announced a range of programs as well as grants worth $25 million on Monday to fund works of nonprofits and social enterprises...

Stream raises $38M as its chat and activity feed APIs power communications for 1B users A lot of our communication these days with each other is digital, and today one of the companies enabling that...

TikTok launches ‘TikTok Q&A,’ a new feature for creators to engage with viewers’ questions Earlier this year, TikTok was spotted testing a new Q&A feature that would allow creators to more directly respond to their...

What Marketers Need to Know About YouTube Shorts Did you know that the first video published on YouTube was only 18-seconds long? Since launching in 2005, the video giant's founders have learned time and...

RFQ vs. RFP: What’s the Difference? Have you ever shopped for something online, compared prices, and read reviews until you knew you were making the right decision? That's similar to what businesses do when they...

The Plain English Guide to Demand-Side Platforms (DSP) As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as...

Daily Crunch: Facebook launches rap app Facebook unveils another experimental app, Atlassian acquires a data visualization startup and Newsela becomes a unicorn. This is your Daily Crunch for February 26, 2021. The big story: Facebook launches...