A Marketer's Short & Sweet Guide on Diversification To consider the potential payoff of product diversification, let's start with an example. Lululemon, an athletic apparel company, was founded in 1998 with one core product: yoga...

Daily Crunch: Facebook makes it easier to view a non-algorithmic News Feed Facebook has some thoughts and updates about its News Feed, Siri gets some new voices and Tonal becomes a unicorn. This is your...

Facebook launches profile frames that help you encourage friends to get the COVID-19 vaccine As COVID-19 vaccines are becoming more readily available to larger groups of the U.S. population, Facebook has teamed up with the...

Media Buying 101: What It Is and How It Works Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for...

61 Best Free Online Courses For Whatever You Want to Learn Benjamin Franklin once said, “An investment in knowledge always pays the best interest.” That’s never been truer than it is today. With new technology...

Slack wants to be more than a text-based messaging platform Last October as Slack was preparing for its virtual Frontiers conference, the company began thinking about different ways people could communicate on the platform. While...

Twitter CEO Jack Dorsey busted for tweeting during congressional hearing Twitter CEO Jack Dorsey got called out by Rep. Kathleen Rice (D-NY) for tweeting during today’s congressional hearing on disinformation and extremism. The tech exec’s...

Social media CEOs hedge on whether they’d boot the 12 anti-vax ‘super-spreaders’ cited by states’ attorneys general On Wednesday, a coalition of a dozen state attorneys general called on Facebook and Twitter to step up...

A Beginner’s Guide to Web Analytics Views, new visitors, returning visitors — they sound similar but these metrics are not the same. If you don’t know the difference, you could be misinterpreting your website data...

Do Blog Posts Actually Lead to Purchases In our 2021 Executive Marketing Leadership Survey, 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring...