What is Brand Salience? While branding can feel like a vague concept, it's one of the most important elements of a marketing strategy. Did you know that presenting a brand consistently across all platforms...

This week in growth marketing on TechCrunch TechCrunch is trying to help you find the best growth marketer to work with through founder recommendations that we get in this survey. We’re sharing a few of...

Extra Crunch roundup: CEO Twitter etiquette, lifting click-through rates, edtech avalanche Yesterday, China ordered ride-hailing company Didi to stop signing up new customers after regulators announced a cybersecurity review of the company’s operations. As of this...

3 guiding principles for CEOs who post on Twitter Lisa W. Liu Contributor Share on Twitter Lisa W. Liu is a senior partner at The Mitzel Group, where her practice focuses on business and immigration issues. A CEO’s fiduciary...

Startup leaders need to learn how to build companies ready for crisis It’s been a tough year for business. From ransomware attacks and power outages to cloud downtime and supply-chain disruptions, it’s never been more...

Egypt’s Minly raises $3.6M to connect celebrities and fans through personalized experiences In the past couple of years, we’ve seen a growing trend of creators adopting digital and social media, not just as a supplement...

On TikTok, Black creators’ dance strike calls out creative exploitation There’s a new Megan Thee Stallion music video out in time for triple digit temperatures. But instead of launching a fresh viral TikTok dance for...

How Consumer Spending Habits Could Change in 2021 As businesses and economies closed down due to the COVID-19 pandemic in 2020, consumers also tightened up their budgets. According to data from McKinsey, most consumers...

15 Stunning Examples of Small Business Website Design If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find...

Best Goal Setting Worksheet to Help You Plan & Achieve Accomplishing your goals is an incredibly gratifying feeling. However, it can sometimes be challenging to get that feeling, as achieving your goals takes time, effort,...