6 Steps to Build a Single Customer View & Improve Customer Experience Ever see those cool 360-degree cameras on red carpets at award shows? Someone famous will stand in the middle and several cameras positioned...

Instagram’s TikTok rival, Reels, rolls out ads worldwide Instagram Reels are getting ads. The company announced today it’s launching ads in its short-form video platform and TikTok rival, Reels, to businesses and advertisers worldwide. The...

5 tips for brands that want to succeed in the new era of influencer marketing Eric Dahan Contributor Share on Twitter Eric Dahan is co-founder and CEO of Open Influence, one of the first agencies to embrace influencer...

The Ultimate Guide to Instagram Stories Ads in 2021 Ah, Instagram Stories — the one-stop-shop to find short, engaging content from high school friends, celebrities, and major brands alike. With over 500 million daily...

Everything You Need to Know About Marketing Operations in One Place One of my favorite movies is "School of Rock," which also happens to be one of 2003's best films. In the movie, Jack Black...

Macron says G7 countries should work together to tackle toxic online content In a press conference at the Élysée Palace, French President Emmanuel Macron reiterated his focus on online regulation, and more particularly toxic content....

The 4 Go-To Social Media Video Platforms & How to Engage Their Audiences Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while...

Biden revokes and replaces Trump actions targeting TikTok and WeChat President Joe Biden is reducing some uncertainty faced by Chinese tech companies in the United States, erasing parts of the Trump-era legacy. The president signed...

Instagram adds affiliate and shop features for creators As Apple hosts their annual Worldwide Developers Conference, Instagram and Facebook chose this moment to pilot their first-ever Creator Week. This three-day event is geared toward aspiring...

Your Brief Guide to Using Goal Seek in Excel Successful marketers make informed decisions quickly using a combination of gut instincts and data analysis. They know the end goal, and figure out what it takes...