What's a Competitive Analysis & How Do You Conduct One? When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If...

How to Write A Career Objective That Gets Your Resume Noticed Career objectives are a topic of hot debate in the resume space. Certain career experts say they're outdated. Others claim they give hiring managers...

Management by Objectives: Everything You Need to Know A very famous Cheshire cat once said, "If you don’t know where you’re going, any road will take you there." Alright, maybe Lewis Carroll is actually the...

How to Outsource SEO Correctly & Avoid the 5 Most Common Mistakes If you want to grow your business, great search engine optimization (SEO) is a must: Recent survey data found that 53 percent of...

7 External Linking Best Practices for SEO Content. Links. RankBrain. These are the top-ranking factors Google considers when it comes to showing results on the search engine result page (SERP). Given that much of search...

How to Clean Up Your Email List With These 5 Tips Email marketing is continually evolving as subscriber preferences shift toward more personalized experiences. On average, 99% of people check their email every day, and...

29 TikTok Stats to Know in 2021 If you feel like the app TikTok came out of nowhere, you're not wrong. Since launching in early 2018, TikTok's been covered by seemingly every major news publication...

What Is a CMS and Why Should You Care? There are a lot of acronyms in the business world to keep straight. SEO, CRM, SERP, CDN, and CMS are just a few important ones. ...

16 Top Website Mistakes to Avoid in 2021 Since 86% of consumers rely on the internet to find local businesses, having a website is a no-brainer regardless of your business type. Although building a...

Why P2P Marketing Is a Good Alternative to Influencer Marketing To understand what peer-to-peer (P2P) marketing is, let's start with an example. Recently, I was looking for a new face moisturizer. Of course, I could've...