5 best email marketing tools for property management businesses in 2025 Property management companies are tasked with marketing to multiple distinct audiences simultaneously. While prospective tenants need nurture campaigns showcasing available units, property owners expect...

7 best email marketing tools for ecommerce businesses in 2025 As an ecommerce business, you’re managing a catalog of products with constantly changing inventory, coordinating time-sensitive seasonal campaigns around Black Friday and Cyber Monday, and...

Can music influence what we buy? To find out, I dove into the psychology of music In the first episode of my Nudge podcast, I interviewed the fantastic psychologist Dr. Adrian North, who conducted one...

Best practices for answer engine optimization (AEO) marketing teams can't ignore A few months back, I was having a bit of a professional identity crisis — and it was all thanks to answer engine optimization...

Enterprise generative AI tools that actually work TL;DR: Enterprise generative AI tools are advanced software platforms designed to automate and enhance marketing, sales, and customer service at scale. The best tools...

Why brands should stop overlooking their most powerful influencers: customers Every January, I sit down to write my predictions for the year ahead in social media and consumer behavior. And this year, one trend stood...

Machine learning in email marketing: What drives revenue growth (and what doesn't) TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior — driving higher engagement and...

Loop Marketing strategy: A framework for stellar AI-era growth Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.) Instead of turning to Google for the answers to all...

How marketers can boost their executives’ presence on LinkedIn, from a LinkedIn Top Voice Of all the consulting requests I receive, helping executives (or their teams) strengthen their LinkedIn presence is the most common —...

Why you should build relationships backward (and how) Today’s master has things kinda backward. But she shared with me one of the most clever strategies for collaborative content and brand awareness that I’ve ever heard....