Why is Community Management Important? If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist....

6 Types of Online Communities Your Brand Should Consider Investing In This Year When I started thinking about the different types of online communities that exist, I felt like the possibilities were endless. ...

How to Prove the ROI of Community Management (According to Experts) In a perfect world, my car would run on starlight and dreams, fries would taste good reheated, and we would never be asked to...

The Ultimate Guide to Brand Awareness Whenever I think about brand awareness, I think of companies like Apple, Nike, and Trader Joe’s. Have you ever heard people refer to themselves as “Apple people,” “Nike people,”...

The Ultimate Guide to Marketing Campaigns From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. Why is that? Campaigns make companies...

Leadership Styles: The 11 Most Common & How to I Found Mine Imagine the leaders that inspire you. Each is likely unique, with a different style they use to meet goals, motivate, and animate...

Mastering Writing Samples for Jobs: Insight and Tips From My 9-Month Job Hunt Almost a year ago to the day, I found myself job hunting for the first time in a decade. It was unexpected....

How to Get Sponsored on Instagram It's no surprise you want to become a paid Instagram influencer, but the idea of getting your posts sponsored might seem laughable if you’re just posting pictures of...

50+ of the Best Affiliate Programs That Pay the Highest Commission I follow various content creators on social media and visit their platforms frequently. I often notice some will mention affiliate links in their content...

Mastering Social Media for Nonprofit Promotion: Insights and New Data from Experts As a digital marketing expert, I’ve tried several strategies over the years. And one thing I’ve learned is that marketing nonprofits requires a...