AI search visibility: The playbook for marketers AI search visibility refers to how a brand appears in AI-generated results from tools like ChatGPT and AI-augmented search engines such as Gemini or Perplexity. Unlike traditional SEO,...

Answer engine optimization trends in 2026: How AEO is transforming the landscape Emerging trends in answer engine optimization are reshaping how brands earn visibility, trust, and demand in AI-powered search. Answer engines like ChatGPT, Google...

8 best answer engine optimization (AEO) tools for growing businesses that every marketer should know Here’s a tough pill to swallow: The way buyers discover brands has undergone a fundamental change. Thus, answer engine optimization...

Marketing efficiency ratio: How to calculate and improve yours The marketing efficiency ratio (MER) measures how much revenue marketing generates for every dollar spent. MER is calculated by dividing total revenue by total marketing spend...

AI search strategy: A guide for modern marketing teams Search no longer rewards keywords alone — it rewards clarity. Large language models now read, reason, and restate information, deciding which brands to quote when they...

Entity-based SEO: An explainer for SEOs and content marketers Entity-based SEO is a content optimization strategy built around concepts, relationships, and context rather than isolated keyword phrases. Search engines identify entities — distinct concepts, people,...

Top 7 use cases for AI personalization in marketing As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly. I’ve created (and received) hundreds of personalized marketing...

Best AI workflow automation tools for growing businesses AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across organizations. Unlike traditional rule-based automation, these...

Automated email segmentation: Setting up for better targeting Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign relevance. By connecting unified customer data,...

Building systems of trust in the age of AI while staying human at heart When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to...