11 Important Elements to Include in Your Employee Handbook In most roles I’ve begun, an employee handbook was the first internal document I read. So naturally, I’d make a lot of assumptions about the kind...

How I Write Effective SOPs: A Complete Guide In 2019, I was a freelance writer with no idea what SOPs were, relying on mental checklists and scrawled notes. Then, I joined an agency...

The 12 Sharpest Lessons from Marketing Leaders at Fortune Media, Liquid Death, Oatly & More Each week, Laura, Caroline, and I get to sit and chat with some of today’s most innovative marketing masters. We’ve...

Lingering Questions: What Marketing Masters Want to Ask Each Other Over at Masters in Marketing, Caroline, Laura, and I have interviewed some very bright minds from some very bold brands. We’re talking Liquid Death, New...

Input Bias and How to Compete When the Best Marketer Is AI, What We Know From Psychology Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help...

Content Marketing Team Dynamics That Deliver Results As a content professional with almost a decade in the game, I have been a part of several content marketing teams and projects. While each project came...

7 Meeting Agenda Examples For Productive and Efficient Meetings In the early days of my career as a content marketer, I wish I had access to the meeting agenda examples to have today. Back then,...

99 Quotes That Celebrate Teamwork, Hard Work, and Collaboration “Teamwork makes the dream work,” is one of my favorite teamwork quotes. Seriously, I’ve said this quote in the office and on Zoom. I’ve even set...

How to Learn Excel Online: 21 Free and Paid Resources for Excel Training Faced with an urgent need to brush up my spreadsheet skills, I went online and searched for the best Excel resources available....

Real or AI-Generated? You Guess Of all the real or AI-generated rounds so far, this one’s the toughest yet — I challenge you again to spot AI-generated content and select human-made pieces. From...