I tried writing a blog post with ChatGPT, Claude, and Gemini — here’s how they stacked up A writer who (gasp) used AI to help write? Before you clutch your pearls in my direction, know...

20 best B2B lead generation tools There’s no way around it — every business needs to drive leads to grow. However, B2B lead generation is far from a simple task. You are competing...

I run a zero-employee marketing agency entirely with AI tools — here’s how A few years ago, I was head of content at a health insurance company — a role that required a team of...

The HubSpot Blog’s AI Trends for Marketers Report With 66% of marketers globally using artificial intelligence in their roles, it's no longer a matter of if you should use AI but how. How are...

AI can boost conversions from your web page — HubSpot’s CMO shows you how Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to...

Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy   Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they...

41 Instagram features, hacks, & tips everyone should know about I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your...

Are blogs dead? I asked 10 marketing experts Every few years, a new channel takes center stage — short-form video, podcasting, or AI-generated content — and people start asking the same question: “Are blogs dead?”...

Creating a B2B buyer journey map in 8 steps When I started working with B2B companies, I quickly realized that understanding how your customers make purchasing decisions is just as important as knowing your product...

KPI dashboards & how to use them in your marketing I’ll never forget the first time someone asked me for a marketing performance update. I had six messy spreadsheets open, no clear narrative, and no...