What Is Content Seeding & How Does It Work? Here’s the Expert Take Way back in the day, I participated in a kid’s gardening competition and won! Through my years in marketing, I’ve realized...

How Content Audits Help The HubSpot Blog Age Backwards — A Peek Into Our Process In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the...

Embark on Your SEO Treasure Hunt With Keyword Mapping Who’s up for a treasure hunt? No, we’re not after gold doubloons, but something equally valuable: top rankings on search engine results pages (SERPs). Keyword mapping...

How to Create An Action Plan: A Straightforward Guide for Marketers A few years ago, I faced one of the most demanding campaigns of my career. The project had an incredibly tight deadline, and my...

The Startup Distribution Engine: Why You Need One and How to Build It As a startup founder or marketing leader, you've likely heard the mantra “distribution is everything.” But what does that really mean, and...

How We Used AI to Increase HubSpot Email Conversions by 82%: A Case Study We turned our standard nurture email flow into an AI-driven conversion powerhouse. Here’s what we did, what worked (and what didn’t),...

The 9 Building Blocks of a Business’s Organizational Structure I know that behind every great company, division, or team is a great organizational structure — a structure tailored to a company‘s, division’s, or team's...

The Ultimate Guide to B2B Marketing in 2025 Effective B2B marketing is challenging to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing...

What Are Content Managers, and How Do You Become One? As a writer exploring the world of content management, I found myself asking the same questions you might be grappling with right now: What does...

The Rise of Free SaaS Tools as Lead Magnets (& How Marketers Can Take Advantage) As Wiz’s Head of Marketing Tom Orbach says, “Mini tools are 10x more powerful than free trials.” For the...